Excellence in Contact Centre Summit

Lisbon, Portugal

15th & 16th October 2025

Marcell Ignéczi, Founder and CEO of COMPUTD, spoke at ECC Lisbon about the business value of customer feedback and the role of AI in turning large volumes of comments into clear insight. The session brought together professionals who want to understand how customer feedback can drive growth in a practical and simple way.

AI and the Voice of the Customer

The session showed how AI can support companies that collect large amounts of comments from clients but struggle to turn these words into useful input. Many teams face the same issue.

  • Feedback is spread across many tools
  • Messages are unstructured
  • Important signals get lost

AI can read these comments at scale and show clear themes. This gives teams a complete view of what clients expect and where improvements will have the most effect.

Turning feedback into business impact

The session explained a method that helps organisations move from raw comments to clear actions. This method makes it possible to:

  • Bring feedback from many sources together
  • Group comments in themes such as product, service or sales
  • Spot patterns that matter for churn, growth and satisfaction
  • Choose next steps with confidence

This approach supports product teams, service teams and leadership groups who want clear guidance based on real client words.

Handout from the Session

The handout offers a simple way to revisit the core ideas from the session. It supports anyone who wants to look again at how feedback flows through a company and how AI can make that process easier to understand. It can be a helpful reference for teams that work with client comments every day and want a clearer view of what those messages might signal.

Download here

Schedule a free Consultation

Your journey into the world of AI starts with a conversation. Contact us today to explore how we can assist you in unlocking the potential of AI for your personal or professional growth. Let’s innovate, collaborate, and transform the future together.

Book here

Team members on this event

Marcell Ignéczi

Managing Partner

Copyright 2024, All Rights Reserved. Design by Studio MES