Something that we as entrepreneurs have realized is that social media can be a huge time sink. However, in modern times it is not something that you can ignore. You want to know what your clients think and say about your business and stay on top of it. As your organization grows, the time that you have left for social media decreases. That does not mean that the importance of social media decreases. On the contrary, it is becoming ever more vital to your business. What role does sentiment analysis play in this?