metric for brand perception
Social media became one of the main communication channels between brands and customers, as well as a place where supporters and opposers of a brand or company can gather and voice their opinions. But how can we use Data Science and Machine Learning to understand brand perception better? Check out our blogpost!
Something that we as entrepreneurs have realized is that social media can be a huge time sink. However, in modern times it is not something that you can ignore. You want to know what your clients think and say about your business and stay on top of it. As your organization grows, the time that you have left for social media decreases. That does not mean that the importance of social media decreases. On the contrary, it is becoming ever more vital to your business. What role does sentiment analysis play in this?
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